Drawing a line under rubbish promotional products

For all the hype about new methods of self promotion from Twitter and Facebook to Interactive TV and subliminal advertising, there's a format for advertising ones brand that has a proven track record - Promotional  Products!

Growing up you may have been excited at the prospect of finding a new free toy in your cereal and as you got older perhaps this excitement has slipped in to the dim and distant past. For grown-ups however, toy's aren't what it's all about, it's practical items that are of more interest. Practical items don't have to be boring or cheap though and they can make for very effective promotional gifts with a message that can be as overt or covert as you like.

Merchandise that can be printed with a corporate identity and used to promote oneself can include everything from clothing to desktop products such pen pots, promotional rulers and promotional pencils.